Toyota Motor Corporation has announced that Australians have bought more LandCruisers than any other country as the iconic vehicle brand passes 10 million global sales.
Local sales exceed 1.065 million vehicles, an impressive 10.6 per cent of the global tally that includes today's LandCruiser Prado, 70 Series and 200 Series and their predecessors.
LandCruiser is Toyota's longest-selling nameplate. It was originally launched in 1951 as the Toyota BJ and renamed LandCruiser in 1954 - 12 years ahead of the launch of another long-time customer favourite, Corolla.
LandCruiser is sold in approximately 170 countries and regions worldwide. In Australia, LandCruiser is used for mobility in zinc and copper mines some 1,600 metres underground; it is also used to herd cattle on vast cattle ranches of 8,000 sq. km; and it is a popular choice for city-based families.
In Africa, LandCruiser is used to provide humanitarian assistance: in Burundi, to carry malaria-infected children to hospital; and in refugee camps in Uganda, to transport patients to clinics.
In Costa Rica in Central America, there are regions where the LandCruiser is used to harvest carrots at altitudes of 3,500 meters, on slopes so steep that even humans have difficulty standing-the reason being that "only the LandCruiser is capable of reaching these fields."
Indeed, there are many places around the world where it would be impossible to live from day to day without the LandCruiser.